CONCEPT
FIRST 3D LED VEHICLE AGENCY
BUILT TO MOVE. BUILT TO LAST. MADE TO CONNECT.
We don’t follow
the road.
We create the experience.
Big ideas. Open roads. Unforgettable encounters.
Transform your city park into a themed movie night with an immersive experience. From dinosaurs to Hollywood blockbusters, we bring any theme to life!
Your brand doesn’t need another place to be seen. It needs a place to be felt.
Our team has a long history building 3D morphed vehicles and mobile LED trucks. We take marketing out of the feed and into the real world, from a moving canvas on a city street to a fully immersive pop-up. Route 66 Marketing creates the moments people pull over for.
Built different. Built to last.
Sculpted, not flat
Our purpose-built vehicle system is engineered to carry the sculpted, three-dimensional builds that make every truck one of a kind.
High-def, up close
High-definition LED panels let people walk right up to the screen and the picture still holds.
A crowd, everywhere
The LED truck began as a mobile billboard. Ours roam the open streets or sample in front of your favorite store, drawing a crowd and the photos and posts that follow.
One stop
Drivers, routes, insurance and logistics, all handled. One partner from concept to curb.
Built to move brands.
The right platform for your idea. The right experience for your audience.
Mobile / 3D LED Trucks
The moving canvas
Turn the street into your screen. High-impact mobile displays put your brand in motion with dimensional content built to stop the scroll.
Custom LED Experience Carts
Small footprint. Big presence.
Custom-branded carts that get closer to the action. Create a personal, unexpected encounter at festivals, sporting events and beyond.
Immersive Activations
A world worth stepping into
Build a brand destination, not just a display. Mobile spaces, sampling moments and pop-ups invite people into your story.
Vehicle and activation imagery shown as concept visualizations. Every experience is designed around your brand.
CONCEPTUAL DESIGNS shown for illustrative purposes only. They are speculative ideas, not actual client projects. Brand names, logos, characters and trademarks shown belong to their respective owners and do not imply any client relationship, partnership, sponsorship or endorsement.
Real concepts. In motion.
Four animated concept transformations, each one a brand brought to life on wheels. These are the kinds of experiences we design, engineer and activate coast to coast.
Concept one title
BRAND / EXPERIENCE TYPE
Concept two title
BRAND / EXPERIENCE TYPE
Concept three title
BRAND / EXPERIENCE TYPE
Mobile LED Transformation
3D LED TRUCK CONCEPT
Still concept one
BRAND / EXPERIENTIAL GOLF CART
Still concept two
CUSTOM GOLF CART / NOVELTY ACTIVATION
CONCEPTUAL DESIGNS shown for illustrative purposes only. They are speculative ideas, not actual client projects. Brand names, logos, characters and trademarks shown belong to their respective owners and do not imply any client relationship, partnership, sponsorship or endorsement.
See something that starts an idea? Let's make it your own.
Request Your One-of-a-Kind LED TruckOne truck. Four quarters. Four reasons to stop and stare.
The wrap stays branded and campaign agnostic. The LED changes the message. The topper creates the moment people share.
Activation mode: drop in an 8 ft merch table for sampling and sales, then fold it away and drive.
Branded all year.
Installed once. Built to carry any campaign, any quarter.
Game day & fresh start
Big-game countdowns, kickoff offers and fresh-start promos. Scan to score.
New topper. New reason to share.
A giant football with pennants. The photo-op fans share before kickoff.
Summer kickoff
Graduation, Memorial Day and first-day-of-summer offers on a sun-bright screen.
New topper. New reason to share.
An oversized beach ball and pool floats. A splash-zone selfie wall on wheels.
Back to school & tailgate
Class-is-in-session promos that flip to tailgate-day offers by the weekend.
New topper. New reason to share.
Jumbo pencils and a candy-red apple. Students, teachers and fans all stop.
Holiday
Seasonal gifting offers, countdowns and last-minute deals, changed from a laptop.
New topper. New reason to share.
A towering gift stack with a bow. The unwrap moment everyone posts.
Tap a quarter, or watch the truck change on its own.
CONCEPTUAL DESIGN shown for illustrative purposes only. This is a speculative concept, not an actual client project.
Built to swap. Refreshed in the field.
- 01
Bolt off. Bolt on.
Toppers swap in market. No rebuild, no downtime.
- 02
Pay for the topper only.
Truck, wrap, and mounts stay put. Budget goes to the moment.
- 03
Wrap stays. Digital moves.
The wrap holds the brand. Screen content changes on demand.
- 04
Always on, all year.
We build the next topper while this campaign runs.
Custom built sensory capabilities
Beyond visual. Built to be experienced.
Create every reaction.Our mobile LED platforms go beyond the screen. From moving 3D elements and atmospheric effects to immersive lighting, scent and interactive technology, we engineer sensory experiences directly into the vehicle.
These are custom capabilities, built to your concept. They are not standard on every truck. We scope, engineer and fabricate each effect around your brand, your vehicle and your route.
An engineered platform
It starts with our custom vehicle system, built to carry the sculpted 3D forms and the LED screens.
Effects built in
Because we fabricate the vehicle and the effect together, each capability is designed into the build from day one, not bolted on later.
A reaction people share
What your audience sees, smells, feels and films is the experience your brand is really buying.
Wonka + Crunch
Golden Egg bubbles and scent, rooftop seesaw
Tassimo Coffee Bot
Moving head, lit eyes, steam from the cup
State Farm Roadhouse
Real-smoke chimney and fireplace
Real effects. Real-world impact.
Bring your brand to life with custom-built sensory technology that transforms a mobile billboard into a live brand experience.
Built by our fabrication team. Already on the road.
A selection of past builds by our fabrication team, iconic vehicles already seen on the road.
PAST WORK BY OUR FABRICATION TEAM / ICONIC BUILDS ALREADY SEEN ON THE ROAD
Past builds by our fabrication team, shown to illustrate our craft. Brand names and trademarks belong to their respective owners and appear for identification only. Their appearance does not imply endorsement by, or a current relationship with, those brands.
50+ years of combined experience. One hands-on team.
Brand strategy, experiential marketing and custom vehicle fabrication, under one roof.
Julie Gustafson
FOUNDER AND PRESIDENT / MARKETING STRATEGY & BRAND INNOVATION
Julie leads brand strategy, experiential marketing, business development and client relationships for Route 66 Marketing. With 20+ years in marketing strategy, brand innovation and experiential engagement, she brings enterprise-level expertise in building memorable brand experiences aligned with business objectives.
LinkedIn ↗James Riseborough
EXECUTIVE / CREATIVE INNOVATION & PRODUCTION
James leads creative innovation, custom vehicle design, fabrication and experiential production for Route 66 Marketing. With 35+ years in specialty vehicle fabrication and experiential marketing, including founding and leading Turtle Transit, he turns creative concepts into iconic mobile brand experiences, including the Planters NUTmobile and L.L.Bean Bootmobile.
LinkedIn ↗Big ideas. A clear way forward.
Imagine
Start with your audience, your ambition and the feeling you want to leave behind. We find the idea worth taking on the road.
THE CREATIVE DIRECTION
Design
See the experience before it exists. We explore the vehicle, the visual world and the way people will move through it.
THE CONCEPT VISUALIZATION
Engineer
Connect the creative to the practical. Structure, technology, fabrication and logistics become a clear production plan.
THE PRODUCTION ROADMAP
Activate
Bring the experience to the people. Align the route, the team and the on-site details for a brand moment in motion.
THE LIVE EXPERIENCE
Let’s take the road less ordinary.
Have a wild idea? Good.Tell us where you want your brand to go. We’ll start exploring what it could become.